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'My initial failure just made me try harder'

By the late 1980s, Luis's father was running the business, which was producing high-end shoes for French brands such as Cacharel and Galleries Lafayette.

But when he asked Luis to join the company, the younger Onofre was reluctant, having set his heart on studying interior design.
"I remember seeing the stresses my parents brought home and thinking, 'I want to run away from that,'" Luis recalls.
He changed his mind, however, and took a degree in shoe design, before becoming managing director of the company in 1993.
Keen to shake things up, he got the factory to start producing its own designs, not just those of other people. And the pain of seeing his first collection flop only made him more determined to reach his goal
Today he is best known for his women's shoes, which retail for around €300-€400 (£265-£355; $335-$445), and are all made in Portugal.
His designs have been described as "sexy" and "decadent", and often incorporate elements such as Swarovski crystals or vertiginously high heels.
Now based in Porto, the business turned over €8m last year, and employs 60 people across its commercial operations, factory and flagship stores. It also continues to make footwear for other brands such as Jimmy Choo and H&M

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