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Organization marketing products or services to other businesses (to use either in the production of their final products or to support their operations) is known as business-to-business (b2b) marketing. By differentiating this from consumer marketing you can better understand the unique demands of b2b marketing and increase the likelihood of success.


Business marketing may appear to be a small niche within the larger field of advertising. However, it is an area of surprising significance—more than $60 million is spent daily by companies such as GE, DuPont, and IBM to support their operations. Arguably, the potential of business marketing exceeds that of consumer marketing: the purchases made by businesses, government agencies, and institutions account for more than half of the economic activity in industrialized countries. As a discipline, business marketing has seen impressive growth in popularity, with more than half of marketing majors now choosing to begin their careers in business marketing rather than consumer marketing.

In practice business-TO-BUSINESS MARKETING

To achieve success in business marketing, it is useful to understand how its methods differ from those of traditional consumer marketing:

1-• With b2b marketing, you are likely to be much more effective at every stage of the sale if you understand, in detail, your

customers’ priorities, strategy, and business.

2-• Whereas consumer marketing favors mass media to appeal to large target demographics, business marketing relies on

smaller, more direct channels of distribution to reach a specific audience.

3-• A higher level of specialist industry knowledge is required when orchestrating a business marketing campaign, to target and

appeal to the individual needs of a niche market.

4-• Personal and long-term client relationships are of particular significance when seeking to maintain lucrative supplier

contracts—ongoing customer service should be emphasized

The following articles should be taken into consideration

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Business to Business: What Is B2B? - Business News Daily
Business-to-business - Wikipedia
Business-to-Business (B2B) Marketing | Brafton
Business-to-Business (B2B) Definition - Investopedia
B2B Marketing

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