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Lean Canvas Example: Amazon business mode

 Lean Canvas Example: Amazon business mode

Lean Canvas Example: Amazon business mode welcome to or elsewhere Academy this is an educational project by Rails where a product studio helping ups build software solutions from scratch well continue our video series dedicated to unicorn ups and how they could have benefited from using lean canvas if for some reason you need to recall 
what this tool is for watch our lean canvas tutorial having reviewed business models of Google Facebook and YouTube we are ready to set an eye on e-commerce and amazon is going to be a perfect example to get through
 while watching the video consider subscribing the story of the up began in Jeff buzzes the founder was driven by an idea to builtin everything store but his path began with book selling at that time there was a lack of online bookstores the first successful online bookselling service was interlocked and that was mostly a database for professional booksellers and local bookstores could not provide a high level customer experience they elect any sort of readings and it was quite hard to find a book you need Jeff exposed these problems and defined a rideon solution to build an online bookstore with millions of titles customer segments of his brainchild have been predefined these were all book readers 
who knew how to use a PC and Internet meanwhile early adopters included not only web users looking for books but also hunters for rare or specialized hardcovers each daredevil business is rather ambitious Amazon said a highlevel concept of becoming earth biggest bookstore its an Inc value proposition was a capability to buy books you need without rumbling across local stores a PC connected to the web was to do the job for customers and it did also Amazon offered low prices as an unfair advantage and could enjoy a boost ed due to the lack of competitors in the online market but the first steps the up did through affiliates and resellers these were the channels to reach potential buyers and advertise themselves as for the revenue stream the up made shift with direct sales only dont forget that Amazon was in its bootstrapping period and made money by selling books online Amazons key metrics of success were not limited to sales conversion rate in revenue per visitor Jeff and the team also considered how much traffic their website gets customer acquisition cost and even the shopping cart abandoned rate the initial up capital of Amazon consisted of personal savings of Bazs parents this money and other attracted funds covered such costs as hosting website development payroll and miscellaneous operational costs so here is the would be lean canvas for Amazon press like if you enjoyed it today this company broadened its business horizons to ecommerce cloud computing and even artificial intelligence and in the beginning was a book thats not the end of our series dedicated to multibillion ups and their lean canvases one more is to go also were going to introduce you to the business model cameras in our next videos it is a tool designed by alex Osterwalder that opened the way to the lean canvas so subscribe to our channel and stay with us as a products to do rails for support ups and validating their business ideas and launching new products at the market we act as your tech partner by providing full scale product management development and design services contact us to learn how your product can succeed with rails where '
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