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now Advanced Step-By-Step SEO Tutorial

  now Advanced Step-By-Step SEO Tutorial 

in this video youre going to learn exactly how to rank your site in Google step by step now I should warn you this is an advanced SEO tutorial so if you dont even know what SEO stands for this video is not for you but if you want to learn about advanced SEO strategies that get results youre in the right place in fact Ive used the techniques from this video to grow my organic traffic in record time im brian dean the founder of backlinko and in this video im going to show you my step by step action plan for hire Google ranking including lots of reallife case studies stay tuned we have a lot to cover in this video so lets dive right in I launched my first website way back in needless to say SEO was a lot different back then back in the day Id spent hours looking for a domain name that contained my target keyword dog birthday cake recipes Dinah is still available Im going to be rich today tricking Google with exact match domains or phony backlinks simply doesnt work so what does the strategy is Im going to share with you in this SEO tutorial so without further ado lets get ed with step number one first up lets boost your sites loading speed Google has publicly confirmed that they use your sites loading speed as a ranking factor and from my own experiments Ive discovered that site speed does impact ranking but not in the way you probably think most people think that Google rewards you for having a fast loading web site but thats simply not true my SEO experiments have revealed that Google doesnt reward fast loading websites it penalize has slow loading websites this makes sense if you think about it Googles number one job is to give their users the best result for a given search and everyone and I mean everyone hates slow loading web site loading the page Music finally it loaded so if your site loads slower than molasses yes Google is going to demote you but once you hit a certain threshold of speed youre on par with most other pages on the internet so Google doesnt see any reason to rank you higher make sense good now its time to actually improve your sites loading speed first head over to Google PageSpeed insight enter a page from your site here now as a pro tip dont automatically put your homepage into this field instead enter an internal page from your site that gets a lot of traffic like a blog post or article that way youll get info on a page that lots of your visitors actually see next hit analyze and Google will show you where your pages code could use a tuneup now Googles tool is helpful but it has one big problem it doesnt measure sites actual loading speeds seriously instead Google PageSpeed insights simply analyzes your pages code to get a more accurate feel for how your site loads to reallife users check out GT metrics com GT metrics will show you data on how your page actually loads to reallife users which is a much more accurate measurement of how your site speed stacks up next up its time to check on your technical SEO heres the deal you can have the best site with the best content but if your website has serious technical SEO issues youre not going to rank fortunately identifying and fixing these sort of issues can be super easy heres how to do it your first step is to log in to your google search console account pay special close attention to the crawl error section if you see any issues with DNS server connectivity or robotstxt thats something youll want to fix ASAP but if they all show a green checkmark youre all set next click on the crawl errors button this will take you to the URL error section of the search console its perfectly okay to have a few server errors and but if you see hundreds of errors here this is something that you want to fix ASAP moving right along we have our third step in this SEO tutorial with keyword research here are three quick techniques for finding awesome keywords first up we have Google Suggest to use it enter a keyword into Google but dont press Enter Google will suggest longtail keywords that you can target and when Google actually suggests a specific keyword to you you know that its a keyword that lots of people search for you can also use the very helpful uber suggests tool to see hundreds of these Google Suggest keywords in one place now sometimes the best keyword is a term that you already ranked for what do I mean Im talking about finding untapped keywords in the Google search console heres exactly how its done first log in to your google search console account and click on search analytics sort the results by position then scroll down until you hit positions through these are keywords that youre already ranking for on the second page and with some extra onpage and offpage SEO help you can get them to the first page pretty darn quickly Ill show you exactly how to do that later in this video our last keyword research technique is to use SEM rush SEM rush is my favorite keyword research tool heres why with most keyword research tools you pop a keyword into the tool and get a list of suggestion but SEM rush is unique instead of entering a seed keyword into the tool you enter a competitors website and SEM rush shows you all the keywords that they already ranked for next up we have content development back in the day Google would reward sites that publish lots of unique quality content thats

 why so many blogs ed pumping out mediocre word blog posts 

but the truth is this the whole published lots of unique content approach simply doesnt work anymore today Googles number one goal is to show their user the best result for a given keyword which means they dont care how many pieces of content your site puts out or how often you publish for example my site that Glinka com has only total posts and I rank for super competitive keywords like keyword research and SEO technique so publishing lots of unique content doesnt work what does publishing less often but making each piece of content that you do publish absolutely crazy amazing heres how to create crazy amazing content first make your content insanely actionable a few years ago dr Jonah Berger from the University of Pennsylvania ran a research study to discover what made online content go viral so what did he find dr Berger discovered that highly practical content was more likely to go viral big content that didnt contain practical info for example my post actionable SEO techniques you can use right now contains practical SEO tips and this highly practical post has generated thousands of social shares and hundreds of backlinks this page also ranks in the top three of google for the keyword SEO techniques next you want to make sure that your content is at least one thousand eight hundred ninety words long yes this might go against conventional wisdom after all you may have heard that people wont read anything online thats more than words but I have data to prove that this simply isnt true in fact last year I teamed up with a bunch of SEO software companies to conduct the largest ranking factor study ever in total we analyzed million Google search results and we discovered that longer content significantly outperformed short blog post in fact we found that the average first page result in Google boasted words do you remember that SEO techniques post that I mentioned earlier in addition to being highly practical the post is also super long in fact that post is over words next you want to make infographics part of your content marketing most similar did their own study into what makes content go viral and they discovered that infographics get an average of two point three times more shares than other content formats I found the same thing from my own experiment for example this post on onpage SEO contains a big ol infographic and thats one of the reason that this piece of content gets shared in link to like easy speaking of onpage SEO now that youve published an awesome piece of longform content its time to optimize it around your target keyword heres how first make sure that you publish your page on a short URL our ranking factor study found that short urls tended to outrank long URL for example my target keyword for this page is SEO tool so I made my url simply SEO tool note that my URL also contains my target keyword this is also important for onpage SEO next include your target keyword once and the first words of your article 

why Google puts more weight on keywords

 that appear at the top of your page so to help Google understand what your page is all about make sure to include your keyword once in the first hundred words of your page for example in my SEO tools post you can see that I use my target keyword right off the bat our last onpage SEO tip is to add outbound links to your page Google wants to see that your content is a comprehensive resource on that topic and thats only possible if you link out to other helpful pieces of content in fact a recent industry study found that pages that link out consistently outrank pages that dont link out to other web sites okay so you just published your indepth keyword optimized piece of content so youre all set right wrong publishing now time to chill oh crap I forget about link building in many ways after you publish a piece of content your job has just begun thats because its time for the most important part of SEO cause that promotion and link building there are a thousand ways to build links to your website so Im going to share one of my absolute favourites with you right now broken link building here is the threestep process step find a page you want to get a link from step to find broken links on that page step let the site owner know about their broken link lets break it down your first step is to find a page that you want to get a link from this page should be from a site in your niche that has quite a few outbound links to find pages with lots of external links use search strings like keyword plus helpful resources and keyword in URL links this will bring up pages with lots of external links next its time to find broken links on that page you can find links that arent working by installing the free check my links extension for Chrome then when you find a page with lots of external links run check my link it will reveal all the links on that page that arent working finally its time to let the site owner know about their broken link and offer your content as a replacement heres the exact script to send hi name I was looking for some information on topic today when I came across your list of resources great stuff I couldnt help but notice that there was a broken link on the page I just thought youd like to know also I recently published a guide on that topic it might make a nice addition to your page either way keep up the awesome work and youre set last up I have a bonus tip for you which is to optimize your site around user experience signal in Google announced that they now use a machine learning algorithm called ranked brain even though Google has been quiet about the details of exactly what rank brain does Larry Kim for word stream has discovered how rank brain probably work according to his data rank brain measures how users interact with your site in Google search and ranks you partially based on these user experience signals for example Larry noticed a clear correlation between organic clickthrough rate and ranking specifically he found that pages with a high CTR tended to outrank pages with a below average clickthrough rate in other words rank brain probably measure CTR and uses this data as a key ranking factor Larry also discovered that pages with a bounce rate below tended to rank best thats because rank brain also looks at how often people bounce from your site obviously the lower your bounce rate the better if you want to learn how to improve your clickthrough rate check out this video and if you want to see how to prevent people from bouncing from site this video is for you okay thats it for my advanced SEO tutorial if you like this video make sure to subscribe to my channel right now just click on the subscribe button also if you want exclusive SEO techniques that i only share a subscriber head over to backlinko comm and sign up for the newsletter its free now its time to hear from you which of the strategies from this video are you going to use first are you going to improve your site speed or try broken link building let me know by leaving a comment below right now so you know saying so that its good alright Linda wah I could forget it goes like like Im like eating it vacuum time construction time thats ridiculous again so it looks insane '

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 now Advanced Step-By-Step SEO Tutorial

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