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The hidden environmental costs of rush shipping

 

what was the last thing you ordered online if youre like millions of other consumers around the world today you probably have the option to get it delivered to you in as little as two days probably for free thats rush shipping and its incredibly convenient the problem the environment often pays a heavy price heres why time and transit has a direct impact on the environment the more time you allow us to deliver that package the more efficient we could be with our network lets say you ordered a toothbrush and a pair of shoes online from a mediumsized retailer you choose twoday shipping the toothbrush is sitting at a fulfillment center near you but the shoes are across the country right away the online store dispatches a plane for the shoes probably eight times on average eight times more energy intensive to use an aircraft to deliver a package versus a truck in the mean time workers pack the toothbrush and within the first hours its on its way to you on a delivery truck but by the time the shoes arrive the next day theres little time left so theyre dispatched on the truck before its even full now youre delivering fewer packages with more miles driven more fuel more emissions more impact environment last year Americans spent five hundred and thirteen billion dollars shopping online the largest online retailers like Amazon and Walmart have spent hundreds of millions of dollars to expand their shipping infrastructure around the world Amazon says it has the scale and technology to make sure it can deliver popular items in a single day without compromising efficiency because of that the company says it has seen very little correlation between emissions and delivery speed where everyone is sweating to get to twoday delivery but oneday delivery and sameday delivery is around the corner because Amazon is just making the shift that means many consumers now expect Russia ping one study found that nearly a third of shoppers have changed their mind about a purchase because the retailer didnt offer free twoday shipping 

  The hidden environmental costs of rush shipping

you tell me you can get it in five days versus two days and you dont give me any more information I would I take the five days right but the environmental problems linked to Russia ping could have a relatively simple solution its called nudging so if you just have to put in a bit more effort to get the next day shipping peer pressure can work to imagine a packages ship more slowly came in green boxes I think a lot of us are looking to see how we can minimize our impact on the environment and having that label really speaks to us from an ego perspective but companies can only nudge us so far the question is will customers really be willing to slow down a small MIT study conducted on one of the largest retailers in Mexico suggests they will in the study customers who chose rush shipping at checkout were then shown how many trees they could save was slower shipping with that information more than half changed their minds and selected a slower greener option as someone who is a heavy online purchaser I actually feel guilt so how powerful would it be if I could actually have a choice in reducing my environmental impact by choosing the green shipping option thats a consumer its you have to take control of your own actions and you have to ask yourself do I truly need that product today or tomorrow '
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