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The SEO ranking factor you MUST master to rank in Google

The SEO ranking factor you MUST master to rank in Google

theres a new Google ranking factor thats huge right now and when you take advantage of it you can find yourself with high rankings and more traffic and if you ignore it lets just say that youre missing out on a ton of high quality traffic im brian dean the founder of backlinko the place where marketers turned four high rankings and more traffic and in this video Im going to reveal what this new ranking factor is in three practical ways that you could take advantage of it Ill also show you the results of a reallife case study that might surprise you keep watching a while back I published a post on my blog called how to get high quality backlinks without guest posting and like all of my blog posts I made sure to optimize this post around a keyword in this case the keyword was high quality backlinks sure enough thanks to the white hat links that I built to that post it quickly hit the first page for that keyword but heres where things got weird one day I was checking my Google rankings and I saw something that made me almost fall out of my seat not only was I ranking for high quality backlinks but I also ranked on the first page for the keyword how to get high say what needless to say my post had nothing to do with getting high but then I realized 

why Google ranked me for that keyword

 its because I had the keyword how to get high in my content but heres where things got really interesting most people that came to my site from Google spent nearly minutes on my site but for this page the average is only one minute in seconds less than half of my site wide average so whats going on here when people search for how to get high and clicked on my result they quickly realize that I wasnt going to teach them how to make their own breaking bad style methlab so they quickly hit their back button and left this tool Google in black and white people searching for how to get high hate this page in Google took action a few weeks later my page dropped like a stone for the keyword how to get high it literally went from number to to to in a matter of days but check this out my ranking for the keyword high quality backlinks didnt drop in they continue to climb why because people searching for high quality backlinks stuck to my site like superglue how do I know after my rankings for how to get high dropped the overall bounce rate and time on page four my article significantly improved now in a minute Ill show you how you can easily keep Google searchers on your site longer but for now I want to show you where things stand today today my page ranks number one in google for the keyword high quality backlinks and for the keyword how to get high Im nowhere to be found thats the power of this new ranking factor so whats the takeaway lesson from this story even though backlinks continue to be the cornerstone of Googles algorithm its clear that user experience signals influence search engine rankings today Im about to show you three practical ways that you can take advantage of these user experience signals including my favorite the a PP formula but first I want to tell you another quick story to show you just how important user experience signals are today a few years back tech writer Steven Levy wrote an insider account of Google called in the Plex in that book Steven States on the most basic level Google could see how satisfied users were the best sign of their happiness was the long click in other words when people click on your site in Google and stick around it sends a very strong message that your page makes searchers happy but when people quickly leave your site like theyre on a pogo stick it tells Google the opposite it shows them that your page isnt a good fit for that keyword the question is how can you get people to stick to your site so that Google sees you as the best result for that keyword the answer the three insanely actionable technique that Im going to show you right now first up we have bucket brigades before I got into SEO I used to work as a freelance copywriter and I had a problem a lot of my clients would hire me to write these crazy long six thousand word sales letters you know those sales pages that are like pages long and you have to keep scrolling and scrolling to get to the end I wrote those all the time the problem I had was this its really hard to keep people on a page thats words long people dont have the attend to skim that much content never mind read it and I tried every trick in the book to keep peoples attention I tried images I tried videos I tried storytelling I tried everything but the sales letters just werent compelling enough to keep people from hitting their back button and though one day I had a breakthrough I discovered a little no technique called bucket brigades that copywriters have been using for decades and these bucket brigades instantly made my content much more compelling so what are they bucket brigades are words and phrases that keep people on your page specifically they make your visitors want to keep reading for example I have a post on my site called how to boost conversions by five hundred and twenty nine percent and the average time on page for the article is almost four minutes and a good chunk of that above average time on page is due to bucket brigades like this and this and this when you see one of those bucket brigades it opens up a little information gap in your mind and you cant help but read the next sentence bottom line whenever you have a place in your content where people might get bored and hit their back button add a bucket brigade here are a few other bucket brigades that you can include in your content once youve added two bucket brigades your content its time for strategy number two benefit driven subheadings let me ask you something which of these two posts would you rather read if youre like most people you prefer the one on the left why because the content on the left is broken up with subheadings in my experience subheadings are huge you can never use enough of them for example my post insanely actionable list building strategies has an average time on page of over five minutes the number one reason because the post contains lots and lots of subheadings but not just any subheadings benefit driven subheadings Ill explain most people use random subheadings like this sure that does break your content up into easytoread chunks but random sub headers like that wont grab your readers attention and make them say to themselves wow theres a ton of value here fortunately this is a quick fix for that include Ben fits in your sub headers for example and my list building post I use benefit rich copy in almost every subheading instead of a bland subheading like focus on your thankyou page I put the benefit front and center okay so I saved the best for last that a PP formula heres the truth when someone visits your page from Google you have two seconds to convince them to stick around not ten not five two and if you lose them in those two seconds you lose them for good but if you hit your visitor off with something amazing right off the bat theyre much more likely to stick around and as you saw earlier in this video this boost in time on page can be huge for your Google rankings and whenever I need to improve the time on page for one of my articles I turn to the a PP formula so what is it the a PP formula is a proven content introduction framework thats designed to do one thing keep Google visitors on your page longer heres what the a PP formula looks like as you can see a P P stands for agree promise and preview now Im going to break each of these three elements down and show you a reallife example of how I use the a PP formula to keep Google searchers on my page first up we have agree you want to your intro off with an idea or concept that someone searching for your keyword will agree with this shows that you understand their problem and when someone sees that you understand them and their problems theyre much more likely to stick around for example a while back I published a blog post that show people how to create a high converting squeeze page heres the intro from that post see how I say I think youll agree with me when I say its really hard to convert icecold traffic into email subscribers thats something that anyone trying to build an email list can relate to now that youve got them nodding their head in agreement its time for the promise the promise is where you give your reader a peek into a better world heres an example from my squeeze page post most people think that you need to run hundreds of a B tests to get more email signups but my promise shows that there is an easier way finally hit them with the preview theres no need to beat around the bush here your preview just need to tell your reader exactly what you have in store for them for example heres the preview from my social squeeze page post and once you put the finishing touches on your preview youre set you now have an introduction that keeps Google searchers on your site and a page that Google will want to show to more people if you liked this video make sure to subscribe to my youtube channel right now just click on the subscribe button also if you want exclusive SEO and traffic techniques that it only share with subscribers head over to backlinko comm and sign up for the newsletter its free now I want to turn it over to you which of the three strategies from this video are you going to use first are you pumped to try bucket brigades or maybe you want to give the a PP formula a shot let me know by leaving a comment right now again once Im not saying it right in fact oh didnt drop its two to two crazy not ten not to understand what I said there was that too fast '

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