recent
Hot News

Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

 Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRomasometimes easy meets difficult have you ever been assigned an easy task
Which for you is actually very difficult to perform and maybe for anybody else and that is
When you experience frustration I have experienced that
When I ed taking singing lessons and my teacher told me to breathe with my diaphragm thats easy turn natural breath but actually very difficult to do and its a secret all the great singers and its similar to
What happens
When a boss comes into a meeting and tells you to think out of the box come on give me your creative ideas think out of the box I want to hear that I need innovation easy simple but actually very hard to do you need to practice you need to know how to get out of the box were to go and now to come back inside the box because thats
Where we live we actually live inside our boxes so I want to ask these questions I ask those questions to myself and this presentation is the little journey through my answers I hope that some of these will resonate with yours so the first thing is to ask
Why
Why it should be really go out of the box because inside the box we feel safe we agree with everybody else and
When we go out we risk our reputation we worked so hard for a lifetime to build it up
Why should we risk it is this something
Which is a luxury that only a few people can do or is it really a necessity so
Why think of our lives today we are really part of a network we are nodes in a network we share information in real time and we in the end all possess the same information thats the end of it and there is a scary thought if we all possess the same information
What makes a difference between ourselves
Where does our dignity as human beings lie it really depends on
What we generate with that common shared information so to think creatively to go out of the box is not a luxury its a necessity for us and for our dignity as human beings so
Which box are we talking about we must have a clear definition so that we are really talking about something specific its not our mind we cannot think out of our minds its a boundary within our minds the boundary between
What we know and
What we havent still or yet thought about
What is our mind
What is our knowledge structure its an emergent phenomenon out of the complex mechanism
Which is the brain we with initial conditions our genetic heritage we have boundary conditions the environment we have in direct experience years and years spent in school and university to learn
What other people have thought
What other people have discovered
What other people have created and then we have our own direct experience our successes our failures that really make
What we are all of this builds the anthill within
Which we live and we live very well in that and
Whatever we think inside that until that box we feel safe
Whatever is outside its invisible to us we dont know
What is outside that is
Why its so risky because nobody else knows and so we are faced with something
Which is necessary to our dignity but actually its very difficult to do how do we go out of the box how do we do that
What are the mechanisms do we need to wait for an Apple to fall or an ax on our heads or are there some specific techniques well reality is out there for us to perceive it its beautiful you see these flowers and we have a lot of ideas
Which is our convergent information the dominant ideas
Whenever we need to think about an area a focus area we have ideas on how things should be we have requirements we have specifications we know how things are because thats the way they always have been but if we want to go out of the box we need to add something more a little spice something
Which goes beyond the convergent information something wrong something absurd something
Which apparently is not relevant something
Which takes us far this is
What we call divergent information we need a little bit of that divergent information to cross the borders within our minds from
What we know to
What we havent yet thought about so this is the essential mechanism that is necessary and it takes us to a place
Where we dont really know
Where to go we are suspended its like the middle game in chess
Where do you go once youre out of the box you have no preset direction so its a really potential situation that brings us to a feeling that we should immediately go back this does not make any sense lets go back to safe place lets go back inside the box thats a temptation that we need to resist we need to value long thinking normally we talk about brilliant thinking fast thinking deep thinking but here were talking about something different long thinking
What does that mean its some thought that takes us far its as if you were reading poetry or listening to music you dont judge the single notes you dont judge the single words its the unsound bow that gives you a feeling and takes you far we must do the same thing we are with our concepts we need to go far and so we can use Association of ideas combination of ideas extraction of transit an application of those principles to areas
Where they were never applied before we need to be openminded we need to be fluent look for alternatives and not for the correct answer because
When you think creatively theres no single correct answer there are many possible alternatives as suppose now that we are lucky we land up upon a new idea in our travel in the exploration out of the box
What is the value of that how do we assess the value of a new idea its very difficult if its really new because youve never seen that before nobody else has seen that before its as if we land it on a new planet totally undiscovered territory and its difficult to understand the value of something new first of all because we dont feel entitled to be inventors Who am I to be the generator of that new idea and probably this has been thought about before if if this is correct somebody else would have done it before me these are all natural mechanisms with
Which we kill our own ideas we have to resist that we have to look for the match between the new idea and our initial Drive our initial focus or evaluate the idea per se for some value and maybe see that thats something that solves another problem
Which was not yours serendipity happens all the time we just need to have the eyes to see that to notice the difference okay but we are social animals we live in an environment so to think out of the box bringing new ideas is going to challenge that environment
When is it a good idea to challenge everybody around you in your working environment you have a boss you dont really want to upset him or her
When is it a good idea to think out of the box well first of all if the environment punishes mistakes you will never be really tempted to go out of the box you will remain safely in a known environment so if you want to stimulate an environment
Which is creative you need to allow the divergent the existence of divergent information you need to allow your relevant information to come in you have to mix and match different disciplines you have to use metaphors in the organization only in that case you will allow the environment to be really prone to the generation of new ideas so I want to end my my talk with a little experiment we wanted to do this interactively with you but the time is scarce so I have indeed prepared a little thing but if you believe me to be honest this has been generated in the space of few minutes the generation of ideas this travel outside of the box is something
Which happens very fast so
Where should we experiment okay lets say that we want to generate new ideas about TEDx conferences we are here so thats a focus area
Which is very clear to all of us now lets from the convergent information about TEDx conferences
What is needed to make an excellent good the TEDx conference well you need the brilliant speakers that will come up you need a an excellent theme you need fast speaker to speaker transitions you need grand settings ok the list can go on and all Im saying is things that you already know this is all convergent information safe Im not generating anything new Im inside the box now want to go out so I apply a divergent modifier to any of these convergent elements from the last one for example the grande setting so theyre vetted modifier for example is to exaggerate bring it to the limit so instead of thinking of
What tax conference in a theater think of a TEDx a conference in a stadium does this make any sense in a stadium very difficult to organize even more difficult than in the theatre and how do you fill the place how do you feel the stadium its too difficult doesnt make any sense Im tempted to reject that idea but then I move and I say okay maybe the stadium is already filled with people so from there you can get the idea of having a TEDx conference at halftime of football matches and network of speeches
Which happens at halftime of football matches good idea better idea Ill leave it for you to assess take another element good speakers brilliant speakers thats the most fundamental element of a TEDx conference lets take that away we eliminate the good brilliant speakers does this make any sense no we are out of the box does this lead to anything useful well I could say that okay I dont need the speakers but I need the speeches the talks the scripts from this comes the idea of one speaker delivering the speech of somebody else we exchange speakers so its a cooperative TEDx conference maybe we have duets on stage instead of a single element or we have or we have people that speak about on somebody elses topic and in that way we have one advantage at least we take away the element of the ego theres no ego anymore if youre speaking with somebody as a script so these are just examples just examples to show you that its possible and not too hard actually to think out of the box I hope this journey in a way was interesting for you and now you want to do more of that so thank you very much for you you '
google-playkhamsatmostaqltradent